Herman Steyn, Founder and Director of the Scheryn Art Collection, was invited on behalf of Art Basel to take part in the first public engagement of the Art Basel Cities Initiative in Buenos Aires, Argentina. During the week of 30 October to 5 November 2017 international VIPs including curators, collectors, and museum directors took part in a series of talks and workshops designed to offer professional development tools to artists and local institutions. In all, Art Basel hosted 33 hours of workshops and coaching sessions at Art Basel Cities House.
During the week long engagement Herman took part in a discussion with local Buenos Aires gallerist Nora Fisch. Their talk concentrated on the subject of how to move from a buyer to a collector, why there is a need for collectors, the reason for innovative structures such as Scheryn which allow collectors to collaborate and how to engage with individuals in order to stimulate interest and encourage art buying. The platform afforded Herman the opportunity to discover an entirely new arts community, engage with a number of projects and spaces within Buenos Aires and meet enthusiastic gallerists who introduced him to interesting and vibrant art produced by the artists.
